How KB came to be.
Kelsey Bailey qualified as a nurse in 2009 and spent her early career in the NHS, in emergency medicine and women's health. Aesthetics came later, and with it a frustration: too many people were being sold a treatment before anyone had properly looked at their skin.
KB Aesthetics London opened in Canary Wharf in 2018 to do it the other way round. Every patient is scanned, assessed and given a written plan before anything is booked. If the honest answer is that a treatment will not work, or that surgery would serve someone better, that is what they are told.
Since 2018, KB has grown into a team of medical professionals, advanced skin therapists and patient coordinators, a clinic that has been recognised by its own profession year after year, and a patient list built almost entirely on people telling their friends.
Education is the whole method. Every patient leaves with a written plan that explains the why behind every step, because people who understand their skin get better results and keep them.
